How do I make an explainer video?

How do I make an explainer video?

Explainer video script best practices

  1. Keep it short – 90 seconds or less is ideal.
  2. Your key message and value proposition should be in the first 30 seconds.
  3. Speak in 2nd person, using words like “You” and “Your.”
  4. Use simple language – don’t alienate viewers with technical terms they won’t understand.

What is explainer video production?

Explainer videos are also known as landing page videos or overview videos. Generally-speaking, they communicate your message through a visual story by setting up a problem and how your company, product, or service solves it.

What makes a great video?

Try to Connect and Be Relatable. If you want to create effective video content, you should try to be relatable once in a while. Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective. Behind-the-scene videos, live streams, etc.

How do I make an explainer video for free?

How to make an explainer video.

  1. Start by creating a new Adobe Spark Video project.
  2. Add media to the slides.
  3. Select pre-designed layouts.
  4. Use text to communicate key information or calls to action.
  5. Add a theme and soundtrack.
  6. Publish and share.

How long should explainer videos be?

It normally lasts around 2 minutes or less than 60 seconds. Again, shorter is better. An effective animated explainer video, usually between 60-90 seconds in length, with a clear call to action at the end, is one of the most measurably effective tools when launching a company or product.

Do people watch explainer videos?

According to Wyzowl, one of the world’s market-leading animated explainer video companies, 96% of people have watched an explainer video to learn more about a product or a service. When facing something new, 66% of the audience would prefer to get to know the product by watching a short clip.

What are some good explainer videos examples?

yet hilariously impressive video.

  • Wine Country Gift Baskets. This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images.
  • Dollar Shave Club.
  • Slack.
  • Med Mart.
  • Spotify.
  • Microsoft.
  • FiftyThree.
  • Unroll.Me.
  • What is the process of creating explainer videos?


  • Creative Script Writing. The most important part of a video is the script.
  • Storyboarding. The storyboard process helps us make sure the visual style and story are matching your vision and expectation.
  • Voiceover Recording.
  • Video Production.
  • Sound Effects.
  • Why do we do need explainer videos?

    But the real reason why you need an explainer video is because of the tremendous ROI. Companies who don’t employ video marketing grow more than 50% slower than those that do. A recent study from Adobe polled a large number of marketing professionals.

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