What is the purpose of an explainer video?

What is the purpose of an explainer video?

An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.

What is an animated explainer videos?

Animated explainer videos are short videos that help to illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes. Using an explainer video can help your company generate leads, reduce bounce rates, foster brand awareness, and increase conversions.

What is a Explainer?

In a nutshell, an explainer is a short, eye-catching, quintessential animated video that summarises the most important aspects of whatever you want to sell. It’s still quite a new solution in communication, but it is gaining popularity across many industries and their thousands of products and services.

Are explainer videos effective?

Explainer videos are so effective because they combine audio and visual stimulus to explain a concept in a simple and understandable way. Instead of just providing text or audio, they use both, which is proven to increase message retention. People who view a web video are 64% more likely to make a purchase.

Who needs explainer video?

Explainer videos are a great way to introduce a subject or concept in a succinct way. This might be a quick overview of your product, service, or company. Either way, it’s an easy point of entry for people who don’t otherwise know about your brand. (This is why explainer videos are especially popular for startups.)

What are the different types of explainer videos?

Top 7 Types Of Explainer Video Examples For Businesses

  • 2D Animation Explainer Video.
  • Motion Graphics Animation.
  • Whiteboard Animation Explainer Video.
  • Live-Action Explainer Video.
  • Kinetic Typography.
  • Screencast Explainer Video.

How do you use explainer video?

Explainer video script best practices

  1. Keep it short – 90 seconds or less is ideal.
  2. Your key message and value proposition should be in the first 30 seconds.
  3. Speak in 2nd person, using words like “You” and “Your.”
  4. Use simple language – don’t alienate viewers with technical terms they won’t understand.

What is another word for explainer?

What is another word for explainer?

translator decipherer
adapter converter
cryptographer cryptologist
decoder exegete
glossarist metaphrast

Where are explainer videos used?

In this article, we will look at some unexpected ways you can use an explainer video- and the reasons why you should!

  1. Sales pitches.
  2. Shows/conventions.
  3. Email marketing campaigns.
  4. Email signatures.
  5. Internal company training.
  6. Recruitment.
  7. Paid adverts on social media.

How long should an explainer video be?

It normally lasts around 2 minutes or less than 60 seconds. Again, shorter is better. An effective animated explainer video, usually between 60-90 seconds in length, with a clear call to action at the end, is one of the most measurably effective tools when launching a company or product.

How can I make explainer videos for free?

How to make an explainer video.

  1. Start by creating a new Adobe Spark Video project.
  2. Add media to the slides.
  3. Select pre-designed layouts.
  4. Use text to communicate key information or calls to action.
  5. Add a theme and soundtrack.
  6. Publish and share.

Are all explainer videos animated?

2D Animated Explainer Videos / Motion Graphics The most common explainer videos are cartoon, illustration or whiteboard drawings in a two-dimensional style. Thankfully, some animators and designers know how to think out of the box to create amazing explainer videos for their clients. Take a look at our favorites.

What are some good explainer videos examples?

yet hilariously impressive video.

  • Wine Country Gift Baskets. This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images.
  • Dollar Shave Club.
  • Slack.
  • Med Mart.
  • Mint.com.
  • Spotify.
  • Microsoft.
  • FiftyThree.
  • Unroll.Me.
  • What is the process of creating explainer videos?


  • Creative Script Writing. The most important part of a video is the script.
  • Storyboarding. The storyboard process helps us make sure the visual style and story are matching your vision and expectation.
  • Voiceover Recording.
  • Video Production.
  • Sound Effects.
  • Why do we do need explainer videos?

    But the real reason why you need an explainer video is because of the tremendous ROI. Companies who don’t employ video marketing grow more than 50% slower than those that do. A recent study from Adobe polled a large number of marketing professionals.

    Think of an explainer video as the modern day elevator pitch for a company’s product or service. Successful ones are concise, focused and have a very specific purpose: to communicate the value of your product in the shortest amount of time. The explainer style of video is designed to grab people’s attention.

    How much does it cost to make an explainer video?

    Pros: Video production companies have the talent, skills, and experience to create the best explainer videos. Good companies work with you to make your video exactly how you want it. Cons: It’s going to cost you. The average cost for a custom 60-second explainer video is roughly $8,000.

    Why are videos so important to your business?

    Videos help build trust and reliability of your brand. When customers engage with videos, they see the human side of your business. 57% of consumers say that videos gave them more confidence to purchase online. Videos help boost search engine rankings. They allow you to increase the time spent by visitors on your site.

    What is the purpose of online video marketing?

    Online video marketing is a strategy in content marketing that make use of videos to effectively communicate with your audience about your brand, product or service.

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